Archive for January 10th, 2010

Techpresident published an article reporting the publication of a new report on digital political engagement by Members of Parliament in the UK.

The Irish House of Commons, 1780 by Francis Wh...
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Entitled “MPs ONLINE, CONNECTING WITH CONSTITUENTS“, the key findings from this research sponsored by Microsoft are:

– 92% of MPs use email

– 83% of MPs have a personal website

23% of MPs use social networking

– 11% of MPs blog

However, the minority of MP’s using social networking do not usually involve intercommunication. Notice final recommendation:

MPs see the internet as primarily a tool to communicate and campaign, however,individual citizens and civil society groups can take the lead, creating engagement tools online and encouraging Mps to then take part.

In the Guardian article “The internet and politics: Revolution.com“, the edito states:

“Following Barack Obama’s successful use of social networking, British parties have redoubled their rush on to YouTube, Facebook and Twitter. A few engaged MPs use such sites not only to broadcast their views but also to listen to their constituents. However, too much political effort online simply mimics traditional marketing-driven campaigning – treating voters as little more than shoppers, and policies as slickly packaged products.”

Back to the basics: defining social media.
Social media is media designed to be disseminated through social interaction, a two way effect.

The bad point about using limited version of social media (sic) is the lack of empowerment left to the citizens. Hard to imagine indeed, a collective campaign such as the one launched by the Sunlight Foundation to help lobby Congress vote on S. 482 and pressuring senators by tweeting them, if politicians are not techavailables.

This action seemed efficient as some senators ended up supporting the action but of course in order to launch such civic applications out ouf social media – Hadopi law may be a good test in France- politicians still need to be registered.

Here is “Human to Human” research on french politicians and social networks (in french only) where you learn that ministers may be present on social networks but not all are using the full potential neither. By recently checking out Jean-Pierre Chevenement and his blog with impressive feeds on the right side. -notice the iphone app- I notice that the communication team has corrected the “non-interactivity” issue.

So we are on the way, but it’s a long road.


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